BeSpoken: disruption on the PR-market / BeSpoken

Belgium has a brand new PR-agency: one that will totally disrupt the traditional PR-world, since it goes away from traditional PR-techniques and puts all its efforts on the strength of corporate storytelling.

BeSpoken – brainchild of Aart Der Zitter, journalist and communication manager – is totally convinced of the lasting power of good stories. Its aim is to apply best practices in the world of storytelling on corporate communication. ‘BeSpoken, the art of corporate storytelling’ will help companies search for really good stories, find them and eventually help them in writing/telling these ‘stories that make a difference.’

The aim is to bring corporate stories that will help companies distinguish themselves from their peers. Aart De Zitter: ‘Being a journalist, I far too often got smashed by PR-messages that were of no use at all. More than anybody else, I realize what journalists do need. Companies and their PR-agencies must better understand how to attract a journalist’s attention. Meanwhile, more and more companies become frustrated as well, because they do not get the external exposure they are dreaming of. We at BeSpoken combine both frustrations, and help companies find real stories that make real impact.’

BeSpoken provides advice (‘We think’), implements this advice (‘We do’), and organizes training in corporate storytelling (‘We train’).

Curious to see if BeSpoken can be of help? Get in touch here. Or request a free ‘Quick Story Scan’.