Austrian Tourism Board / BeSpoken

For decades, Austria is a top-notch tourism destination for the Belgian traveller. The tourism board has chosen to position itself in the media through convincing travel feature stories. Often, these stories are developed, researched and written by the brightest pens of BeSpoken.

Tourism destinations are at the constant lookout for means to stay ‘top-of-mind’ with consumers. Feature stories in newspapers and magazines are a good way to do so. BeSpoken has loads of expertise when it comes to writing honest, personally involved travel stories, miles away from clichés. Only by being ‘in place’ and feeling/living the values Austria wants to spread, you can create stories that go far beyond the classical ‘travel stories’. These personalized stories effectively attract more visitors to the country. No wonder, BeSpoken is regularly asked to write branded content magazines about Austria, to be incorporated in magazines such as Knack, Plus Magazine and Nest. Read an example article about winter in Austria, published in Knack.

It is always a great pleasure to work together with people who really love our product and understand the messages we want to bring to the customers. BeSpoken does so with a lot of personal passion. It knows precisely how to bring the ‘love for Austria’ to our target audiences.

Paul Mayer / market manager Belgium at the Austrian Tourism Board