Old school, and proud to be… / BeSpoken

Tired of hashtags? Dizzy when reading another 140-letter tweet? Welcome in the ‘old school’ of strong content that will linger. BeSpoken is convinced the power of corporate storytelling is coming back: packed with depth, honesty and nuance. Finally!

Bored about the eternal lack of real content? You are not the only one. We are at the dawn of a new tendency in corporate communication: the return of more depth, honesty and nuance. Come on, face it: how can we tell complex corporate messages in a few or so tweets and a set of catchy oneliners? More and more companies realize the return-on-investment of their current (often social media based) PR-strategy is not what they expected. So here it begins: a new era of longer stories. Longreads with time and space for details, depth and nuance.

Yet the question remains: for these more complex messages to linger, how should you create them well? Honest and detailed corporate information will only achieve its goal when told in a perfect way. What has long been a belief in journalism, is now to become a new mantra in corporate (marketing) communication, too.

The return of long clopy: BeSpoken is happy about it. BeSpoken is proud to be named ‘old school’. Sure, we can create strong oneliners, but we firmly believe in the power of old school quality copy, far away from catchy newbie so-called content. Bringing strong company content can perfectly be done through storytelling. Wrap your message in nice to read, personalized stories. Your message will be heard, read and understood. And ultimately linger and create the desired impact.

Ask your kids what they remember about the stories there were told in front of the open fireplace. Their eyes will blink. Take your advantage from this insight and use the power of storytelling to bring your corporate messages in an impactful way. And please, take your time for it.