01 Quick Story Scan
We make a first analysis of potential storylines, based on your current communication plan. The output? Free ideas for new and powerful corporate stories.
Get your free Quick Story Scan
Services
Corporate storytelling is by far the best way to get your message told, from corporate magazines to paid and earned media. BeSpoken is your specialist-partner in searching stories that do make a difference. It also helps you telling/writing these corporate stories, and provides training in corporate storytelling.
We think
We screen your organization in search for powerful stories that will create above average external exposure. We evaluate your current communication plan, finetune it or develop it from scratch. We will implement a concrete content calendar. We also advise you on PR matters: from internal online communication to external customer magazine, paid branded content and earned media. All this is based on the power of storytelling. Our approach consists of four steps.
02 Corporate Story Audit
This is a thorough analysis of your current communication plan and content calendar, in search for powerful stories and ways to tell them. The output? A detailed report with recommendations: which stories can help your organisation become ‘top of mind’?
Request your Corporate Story Audit03 Corporate Story Plan
From Audit to Plan! Based on the results of the Corporate Story Audit, we develop a detailed story plan and content calendar: which story, which medium, which target, when, how? Worked out in detail, and 100 % in line with your communication strategy.
We can only develop a Corporate Story Plan after a Corporate Story Audit has been performed.
Request your Corporate Story Audit04 PR-Plan
Next, we set up a detailed PR-plan: which stories and/or story ideas to pitch at which medium? Which timing?
No PR-plan without a prior Corporate Story Plan.
Request your Corporate Story AuditWe do
Not only is BeSpoken your outspoken communication advisory partner, but also do we perform ‘the real work’: we write and tell your stories like no one else can do. We practice what we preach! We write your texts.
05 Storytelling
We realize the recommendations from the Corporate Story Plan and the PR-plan. Short copy, long copy, feature stories, interviews, thought leadership, annual report. Owned, paid or earned media, online, video, offline: we manage the art of corporate storytelling in detail. Get your advantage out of it!
Have your unique story written by BeSpokenWe train
Need to pimp your personal writing skills? Want to learn how you can find the ultimate storylines in your company? Sharpen your pen or learn how to set up a content calendar? Target group: PR-managers, communication managers, copywriters, … Either take a training in group or a personal coaching session.
Training in group
Small group (4-8) training on corporate storytelling. How do you find good stories? And most of all: how do you tell it in a way that makes it outstanding and lasting? The training consists of two half days, with a customized task in between. Not too much theory, but focus on hands-on tips&tricks. Your trainer is an experienced corporate storyteller. Courses can be organized in Dutch and English. A truly unique learning experience.
Watch the training data and locationsPersonal coaching
The ultimate, tailor-made training, fully in accordance with your personal needs and questions. Two half days of practicing, working, reworking, … The personal coaching always starts with a thorough intake to define your specific needs.
Request a free intake