Group training offer / BeSpoken

Group training entry-level course

Small group (4-8) training on corporate storytelling. How do you find good stories? And most of all: how do you tell it in a way that makes it outstanding and lasting? The training consists of two half days, with a customized task in between. Not too much theory, but focus on hands-on tips&tricks. Your trainer is an experienced corporate storyteller. Courses can be organized in Dutch and English.

Program

How do I integrate all this in our communication plan? How do I define target audience and medium. How do I write lasting copy? Important tips&tricks, individual exercises.

Target audience

Training for communication managers, marketing managers, spokespersons, PR-managers with a basic experience in writing.

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Group training expert-level course

Sharpen your writing skills during a training on expert-level. Topics include set-up and structure of texts, writing strong introductions and strong titles, defining tone-of-voice, language and grammar issues.

Program

Strong introductions and titles, setup and structure (logic, intuitive writing), language and style elements, tone of voice, kill your oneliners, adapt your texts to different target audiences.

Target audience

Training for communication professionals with an above average experience in writing.

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