Traditional PR is dead. Finally! / BeSpoken

Main navigation

BeSpoken
  • Services
  • Cases
  • Blog
  • About us
  • Contact
  • NL
  • EN
blog-detail-7

Opinion: Traditional PR is dead. Finally!

28/10/2018

I thrive on frustration. You must know: I’ve been active in the world of – mostly business – journalism for some twenty years by now. I’ve always loved every penny of the job. But to keep the kids feeded, I sometimes had to rely on content offered by companies themselves. Often they do so with the help of a PR-agency. They ‘approach’ journalists. Or put simply: ‘we want to have our message in the newspaper. Go and find a journalist who wants to write it.’ So you get a phone call or a mail with a ‘press release’.

Curious about the four steps to excellent corporate storytelling? Download the whitepaper.

Whitepaper – Traditional PR is dead

That’s where my frustrations get their origin: only very seldom do these PR-messages get my attention. Hardly ever do I read about them in the newspaper. I got really tired of all these self-acclaimed communication specialists who believe they have the ultimate story for me (and my newspaper, that is). Well kids: it does not work that way.

And you know what? Not only journalists get frustrated by this ill-working PR-approach. Companies do as well. They pay huge amounts of euros, hoping that their messages, values, brands will make it all the way to the newspaper or the radio station. But hey don’t get me wrong: classical PR does a perfect job when it comes to real ‘hot news’. But what about ‘less hot’ news that you would like to get exposure in the media? That is where traditional PR is no longer working.

Curious about the four steps to excellent corporate storytelling? Download the whitepaper.

Download the whitepaper
Share this article
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share via mail

Other interesting articles

Tell a genuine story, do not make it up
Opinion

Tell a genuine story, do not make it up

Read more
Old school, and proud to be…
News

Old school, and proud to be…

Read more
Footer navigation
Services Cases
Blog About us
Contact Privacy Policy
Terms of Service Made by Lobkey Monster
  • BeSpoken on linkedin

In need of some good storytelling?

Get in touch

Oops! It would seem that you're using an outdated browser. This might prevent the website from being displayed correctly. We strongly advise you to download the latest version of your favourite browser. With an updated browser, you can explore the internet in a safe and optimal way.